Data & Business Intelligence

Over 20 years of turning raw data into business insight

For more than two decades, I’ve led Data & Business Intelligence projects across government, retail, logistics, manufacturing, and food industries—always focused on transforming scattered data into strategic information.

From building executive dashboards in SAP BusinessObjects for Megamex, to implementing RFID traceability and logistics ERPs at Central Cargo International, and designing citizen control dashboards for the City of Zapopan, my career has been about turning analytics into a competitive edge.

The common thread: making analytics drive decision-making—whether by cutting processing times by 60%, detecting $600,000 MXN in yearly transport losses, or building real-time cash-flow dashboards for C-level executives.

Key Responsibilities

Design & development of executive and operational dashboards (sales, finance, logistics, inventory).

Implementation of corporate BI strategies (ETL, data warehouses, strategic KPIs).

ERP integration with analytics platforms (SAP BO, SQL Server, MicroStrategy, Odoo, Intelisis).

BI project management under PMI + Agile/Scrum frameworks.

Training executives and end-users, fostering a data-driven culture.

Building data interoperability models for both government and private sector.

Technical Architecture

ERP + BI Integration: SAP BO + SAP ERP (sales, finance, supply chain).

Databases: SQL Server, Oracle 9i, MySQL, TopSpeed, DBF/NTX.

ETL & Warehousing: Integration of multiple sources (Excel, ASCII, Cobol, legacy ERPs).

Visualization: SAP BO Dashboards, MicroStrategy, Power BI, ElectronicBoard (in-house).

Advanced Analytics: RFID for logistics traceability, Customer 360 (VoIP + CRM + ERP).

Management Model

Top-Down KPIs: Aligning executive indicators (sales, EBITDA, cash flow).

Bottom-Up Analytics: Operational dashboards for logistics, manufacturing, retail, and inventory.

Data Governance: Standardizing ETL flows, data quality and security rules (ISO 38500 at Zapopan).

Agile Iterations: Sprint reviews with directors & stakeholders, early prototyping.

OKRs & Metrics

Megamex

OKR: Speed up month-end closing reports.

Result: From 5 days → 4 hours.

City of Zapopan

OKR: Increase citizen transparency.

Result: 60% faster processing times, 45% shorter physical lines.

Central Cargo International

OKR: Optimize supply traceability.

Result: Identified yearly losses of $600,000 MXN.

Marketing 2000

OKR: Ensure accuracy in statistical studies.

Result: Error margin <0.2% in state political surveys.

Core Technologies

ERP/BI: SAP BO, SAP ERP, Intelisis, Odoo, MicroStrategy, Microsoft Dynamics, Macola, QuickBooks, ContPAQ, AdminPAQ, SiCarta, SoftCargo.

Custom Development: ElectronicBoard, intranets, dashboards in Clarion/Delphi/SQL.

Data: SQL Server, Oracle, MySQL, DBF/NTX, TopSpeed.

Visualization: SAP BO Dashboards, Power BI, MicroStrategy.

Integration: Cobol ASCII/EBCDIC, REST APIs (PHP/Laravel), custom ETL tools.

Achievements

Successful SAP BO deployment at Megamex, including executive dashboards & Customer 360.

70% reduction in citizen processing times through BI initiatives at Zapopan.

Migration and custom ERP development at Hispania Clothes and CX Calza Express, fully integrated with BI on SQL Server.

Implementation of SoftCargo and SiCarta systems for international logistics, enabling both maritime & land analytics.

Development of ElectronicBoard dashboards and ITIL-driven ticketing systems.

Digitization of over 85,000 citizen interactions in Zapopan, audited under international standards.