Development, Architecture & Innovation

I began my career as a developer, which gave me the ability to “speak tech,” understand end-to-end processes, and design solutions that truly bridge business and technology. Building on that foundation, I’ve led complex development programs, mission-critical integrations, and modernization initiatives across logistics, retail, and airport operations—always driven by value, speed, and reliability.

Key Responsibilities

Product discovery & design: translating pain points into user stories, prioritizing by impact/feasibility, defining MVPs and strategic roadmaps.

Architecture & integration: API design (REST/SOAP), EDI orchestration, message queues, and transactional/operational dataflows.

Example: EDIFACT integration with shipping lines/agents mapped to XML via Altova/BizTalk for forwarder operations (Central Cargo Internacional).

Technical leadership (Tech Lead / PO): code standards, technical reviews, technical debt control, and DevSecOps (CI/CD, IaC, security gates).

Delivery & operations: release governance, observability (logs, metrics, traces), hardening, continuity planning, and continuous improvement.

Stakeholder management: business alignment (Ops, Finance, Legal), vendor management, and software/services contracts.

Management Model

Pragmatic Agile (Scrum/Kanban): sprints, DOR/DOD, live backlogs, lightweight ceremonies, and continuous release cadence.

Stage-Gate / PMO: for CapEx/OpEx initiatives with compliance, risk, and ROI controls.

DevSecOps: secure pipelines with SCA/DAST scans and evidence-based approvals.

Evolving architecture: versioned API contracts, event-driven patterns for decoupling/fault-tolerance, and 12-factor for cloud/edge services.

Data by design: catalogs, lineage, and semantic models for BI/operations (Power BI / SSIS / SQL).

OKRs & Metrics (examples)

Feature delivery speed: Cycle Time < 10 days; Deployment Frequency ≥ 2/week; Lead Time –30%.

Operational reliability: MTTR < 30 min; Change Failure Rate < 10%; Test Coverage ≥ 75%.

Integration efficiency: ≥ 80% automation of EDI/API flows; Integration errors –60% (Logistics/Forwarder).

Business value (Retail): Inventory accuracy > 98%; Data replication latency < 5 min (store ↔ DC).

Projects
Development & Migration of 5 eCommerce Platforms + Mobile App – Chubb & CitiBanamex (2024)

Led the development and migration of 5 eCommerce sites and a mobile auto insurance app, leveraging microservices architecture on Azure Kubernetes Service (AKS).

Delivered operational independence and 25% cloud cost savings.

Mobile app built in React Native with .NET Core back-end, REST APIs, secure payment gateways, and push notifications.

Hybrid database strategy using SQL Server + Cosmos DB to scale.

CI/CD pipelines in Azure DevOps improved release velocity and reduced production incidents.

Key Responsibilities:

End-to-end delivery (requirements → QA → production).

Cloud-native/microservices design.

Agile coordination across MX, LATAM & US.

DevSecOps with PCI DSS & GDPR compliance.

Model: Scrum + SAFe 6.0, ITIL v4 governance.
Results: 31% faster time-to-market, 30% boost in conversions, 99.99% uptime.
Tech stack: React, Angular, .NET Core, Java Spring Boot, SQL Server, Cosmos DB, Azure AKS, Azure DevOps, React Native, OAuth2.0/JWT.

Digitalization of Government Services – Línea Zapopan (2014–2015)

Reduced citizen service times from 22 to 8.7 days.

Backend: Node.js, Frontend: Angular, DB: MongoDB with embedded relations.

Hybrid Agile + PMI governance.

Detected 47 irregular licenses → won CIAPEM National Award 2015.

ERP Development & Implementation – Hispania (2009–2011)

Designed & deployed custom ERP modules for finance, inventory, and production on Delphi + Oracle DB.

Boosted traceability and reduced operational cycles by 25%.

Forwarder Core Platform – Central Cargo Internacional

Migrated core ops (SiCarta → SoftCargo) with EDI integrations, fiscal rules, and E2E visibility.

EDIFACT ↔ XML via BizTalk + Altova MapForce, SOAP/REST APIs, MySQL/SQL Server BI.

Delivered higher scalability and reduced capture errors.

RFID Asset Tracking & Access Control – Central Cargo Internacional

Implemented RFID with OAT Foundation, Avery tags & Impinj readers.

Real-time asset traceability via SOAP APIs into SoftCargo.

Achieved major loss reduction and operational visibility.

ITIL Mobile-First Service Desk

Deployed OTRS 3.0 + AD/LDAP, mobile app for technicians (Java ME).

Cut MTTR by 50%, improved SLA compliance, and enabled root-cause analytics.

National Retail – Hispania Clothes

Standardized EDIFACT ↔ XML, near real-time inventory replication, RFID tagging, and IP video integration.

Increased inventory accuracy, traceability, and reduced stockouts.

Smart Airports (GAP – 14 Airports)

Delivered autonomous migration kiosks with Blockchain (Hyperledger Fabric), biometric flow (AWS Rekognition), and Thales SAE integration.

Video analytics + YOLOv3 models on Dell XR2 edge computing for security.

IoT/LoRaWAN sensors (AWS IoT Core/Lambda) for ops efficiency.

Results: 70% faster migration times, improved SLAs, and strengthened airport security.

Key Tech: .NET, Java, Python, PowerShell, BizTalk, Altova, EDIFACT, SSIS/SQL, RFID (Impinj), OTRS, Rekognition, YOLOv3, NVIDIA Metropolis, AWS IoT, Hyperledger Fabric.

Achievements

Modernized core logistics with EDI/API + BI integration → faster, more accurate transactions.

360° asset traceability via RFID → reduced losses/incidents.

Mobile-first helpdesk with analytics → halved MTTR.

Smart airports: biometric/blockchain kiosks + AI video analytics → –70% migration time and SLA improvements.

Skills Leveraged

Product & Delivery: PO/PM, value prioritization, risk management, vendor management.

Architecture & Integration: APIs, messaging, EDI, event-driven, data modeling.

Quality & Reliability: automated testing, contract testing, observability, SRE (SLO/SLI, MTTR).

Security: IAM/LDAP, hardening, compliance, biometric data privacy.

Leadership & Communication: executive storytelling, cross-functional alignment, crisis management.